Patrice Evra Named Global Ambassador for Stake Casino

Crypto-betting platform, Stake Sportsbook and Casino, has named football icon Patrice Evra as its newest Global Ambassador. Known for its gambling platform powered by cryptocurrency, Stake is continuing its aggressive expansion strategy by partnering with one of football’s most recognisable personalities. Evra joins a lineup that already includes former Manchester City star Sergio Agüero, global music artist Drake, and partnerships across major sports, such as UFC and Formula 1.

Stake’s Profile Continues to Grow Through Celebrity Partnerships

Founded in 2017, Stake Sportsbook and Casino has rapidly grown into one of the most recognisable names in crypto gambling. The platform handles over 30 billion bets annually and is responsible for more than 6% of all global Bitcoin transactions related to gambling. With a strong emphasis on entertainment, brand visibility, and digital-first engagement, Stake has become more than just a gambling site; it's now positioned as a cultural player in the gaming and sports worlds.

Adding Patrice Evra to its roster supports that positioning. The former Manchester United and Juventus defender enjoyed a career marked by numerous trophies, including five Premier League titles and a Champions League victory. Since retiring in 2019, Evra has remained in the spotlight as a popular pundit and content creator, known for his high energy and no-nonsense commentary.

Why Patrice Evra Fits the Stake Brand

Evra’s blend of credibility and charisma makes him a natural fit for Stake’s marketing approach. His outspoken nature and substantial online following add value to Stake’s promotional efforts, particularly in regions such as Europe, where he remains a household name.

Stake plans to roll out exclusive content featuring Evra, leveraging his media presence to increase user engagement across platforms. While the specific format hasn’t been detailed, the collaboration is expected to include football-focused content and crossover promotions in sports like MMA, which Evra has publicly embraced as a fan.

Reconnecting with European Markets

Evra’s appointment also aligns with Stake’s ongoing strategy to expand across Europe. After exiting the UK market due to regulatory challenges, the brand has been working to reposition itself in other territories. Recent moves, such as appointing a dedicated country manager for Italy, suggest a renewed focus on localized growth. Evra’s appeal across the UK, France, and the broader European football community may help Stake regain ground with these audiences, even while operating outside the region.

Stake Expands Its Presence Through Sports and Entertainment

Stake Casino continues to expand its presence by collaborating with recognizable figures in sports and entertainment. The platform already features partnerships with UFC, Everton FC, and personalities like Drake and Sergio Aguero. The addition of Patrice Evra follows a now-common trend in the industry: leveraging celebrity affiliations to tap into broader fan bases and enhance brand awareness. While