UK broadcasting deal for Win Gaming Media

Clarissa Kane | Published on August 19, 2008

The UK TV production company, Two Way Media, announced a new deal it made with Win Gaming Media. They launched a new channel, a Challenge Jackpot in collaboration with Virgin Media Television (VMtv), which is a part of the UK entertainment and communications company Virgin Media. This new channel will be launched this month and it'll be broadcast on Virgin Media's UK cable network.

The channel will broadcast also after midnight on VMtv's Virgin 1 and Bravo2 and it'll extend its reach to homes with satellite and digital terrestrial television. What is the channel about? It's going to be a fun gaming channel, viewers can either watch or play along with a variety of casino and skill-based games and they'll have the opportunity to win big money. The two way gaming will operate all of gambling services.

MIXTV is the owner of the new channel's services, the ITV and IPTV. The MIX Director and Enterprise server technology of the MIXTV provides the tools to deliver live TV and streaming TV customer interaction. The Challenge Jackpot will be broadcast about 8 hours a day; there will be Roulette Nation, live blackjack and live bingo games. Besides, all viewers can play along with a range of automated games supplied by Two Way Gaming, including Get Set Roulette, Hot Shot Keno and Face Up Hold'Em.

A new casino site Challengejackpot.com operated by Two Way Gaming will support the channel. In addition Two Way Gaming will offer a lot of licensed games. These games will include also TV brands like Cluedo, Monopoly, The Price is Right and Wheel of Fortune. The managing director of Virgin Media Television, Jonathan Webb, claimed that Challenge Jackpot it's the first step to reinvent their Challenge brand for the twenty-first century. This channel should be funny and exciting and it should also take the viewers to another level of interactivity.

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