888 and Sportech

Clarissa Kane | Published on July 14, 2008

888 is one of the most popular gaming entertainment companies in the world, while Sportech PLC is one the leading gaming business in the UK. These two companies made a very strategic partnership, which represents a bi change for 888 in its B2B operations.
This partnership is very convenient for both of the companies. The Sportech and its legendary brand will be empowered by 888, such as also its market-leading gaming and back-end software; this will allow Sportech to extend its business. But this is not all, 888 will do a lot more for Sportech, like for example provide it with international distribution services for the New Football Pools, called "The Pools". Besides, 888 will also assist marketing of Sporech's products to customers of both of the companies, in UK and all over the world, which means a big expansion.

The 888 company is sure that this partnership is going to bring a lot of success o both of them, though the status of Sportech is one the most respected brands in sport betting while 888 ‘s internet marketing and its software are very high. The Chief Executive Officer of 888, Gigi Levy, said that this partnership is phenomenal and that it represents the full evolution of the B2B offering. Ian Penrose, who is Chief Executive Officer of Sportech, also expressed his happiness to have signed the deal with the 888 company.

He claimed that it's a unique opportunity for Sportech, for its products that will be effectively marketed online. Besides, he believes that the Pool business will become an international online gaming brand. What can we add, it doesn't happen every day that two big companies like 888 and Sportech find such a good deal.

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